Political Futures Tracker

We worked with the University of Sheffield to take a unique look at the run up to the 2015 UK General Election

The Political Futures Tracker tells us the top political themes, how positive or negative people feel about them, and how far parties and politicians are looking to the future.

This software used ground breaking language analysis methods to examine data from Twitter, party websites and speeches. We conducted live analysis on the TV debates that ran during the 2015 General Election campaign, seeing how the public responded to what politicians had to say in real time. We used the tracker over the course of the campaign looking across the political spectrum, to identify emerging trends and innovation insights.