Scale: 1.6 million students have visited the platform
An acute understanding of the demographic that you are trying to help with your social innovation is, of course, vital to its success. BeatBullying is a platform that cuts out direct adult intervention and matches victims of bullying with young mentors aged 11 – 17.
By avoiding the stigma of seeking help from parents, teachers or health professionals and choosing to focus on peer-to-peer mentoring, the chatroom model of BeatBullying has proved incredibly popular with young people looking for guidance and support, with 40,000 registered members and 68% of visitors in 2013 finding it helpful.
Keen to demonstrate the impact of the project, BeatBullying have commissioned both Goldsmiths University and the University of Sussex to carry out independent reports in school environments – the latter observed an 8% drop in bullying within a school after the introduction of the site.
Furthermore, the site has also gained the approval of education professionals, with 100% of teachers agreeing that the platform is a successful tool for intervention.