In their guide to new campaigns, Crowdfunding platform Rockthepost emphasise how 'You can't expect to tell a story, leave and then get all the funding you need. Not only doesn't it work like that, but it can ruin your whole campaign. Never let your followers and fans hanging (especially when they ask questions)'.
Those who already have, or are considering contributing funds will be interested in how your campaign is going, so keep communicating with them about progress.
This could be on anything from update on an added feature of your project, to how you have taken on board feedback, responding to questions or just thanking backers for their comments.
This is also the case when things go wrong. For example, when the Flying Disco Ball project struggled with their Burning Man installation due to bad weather, they kept updating their backers on what was happening and thereby managed to avoid complaints and disappointed funders.
...and finally: Learn and steal from other campaigns
Finally, remember, there is an abundance of campaigns out there that have already been successful. Before, after and during your launch there will be lots of easy wins for your campaign by copying what has already worked for others.