Communications Lead - What Works Centre for Children's Social Care
The Alliance for Useful Evidence needs a Communications Lead for a new project: fostering evidence-informed practice in England's Social Care sector. You will lead and implement communications and marketing activity for the new What Works Centre for Children’s Social Care.
About the Alliance
The Alliance for Useful Evidence champions the use of evidence in social policy and practice. A partnership between Nesta, the Big Lottery Fund, and the Economic and Social Research Council. They aim to stimulate the demand for and use of evidence in decision-making across national government, local government, practitioners, and service delivery organisations.
The Alliance is working in a consortium to set up a What Works Centre for Children’s Social Care. This is a new project to foster evidence-informed practice in the sector in England. With £10m funding from the Department for Education, the Centre is currently being established by a Development Team and its Research Partner. The Development Team is a consortium, led by Nesta and its Alliance for Useful Evidence, in partnership with the Social Care Institute for Excellence (SCIE), FutureGov and the consultancy Traversum. The Centre will become a fully independent organisation by summer 2020. The Centre will develop a strong evidence base around effective interventions and practice systems in children’s social care, and support their implementation by practitioners and decision makers. Its goal will be to improve outcomes for children and their families by supporting translation of evidence into better practice on the ground. For more information: https://www.nesta.org.uk/project/what-works-for-children
This role will be responsible for leading and implementing communications and marketing activity for the Centre. You will work day to day with the Development Team and with its Research Partner, Cardiff University. Specific tasks will include but not be limited to:
- Developing and implementing the strategic communications plans for the Centre and its projects - covering web and social media, media relations, events and publications - based on a solid understanding of the target audiences;
- Developing and implementing a CRM/stakeholder management process for the Centre that meets the objectives set by the management team;
- Working closely with the research and programme management teams to ensure lessons, stories, outputs and outcomes from the Centre are captured and shared in the most appropriate and effective ways;
- Liaising with relevant marketing and communications teams at Nesta and Cardiff University to ensure alignment with the Nesta and Cardiff University brands and coordinate messaging and media opportunities;
- Drafting copy for a wide range of external audiences.
- Contributing to the Centre’s brand identity and overseeing its application
- Managing and updating the What Works Centre website and social media channels, in partnership with other relevant workstreams.
- Oversee the production of marketing materials, such as reports, presentations, printed materials and blogs, working with external agencies as appropriate;
- Setting appropriate KPIs for communications and marketing, and evaluating activity against them;
- Supporting the management team in the development of new programmes of work.
- Proven experience of marketing and communications skills gained in a similar role.
- Able to successfully manage a wide range of relationships, especially public, third sector and research organisations;
- Able to work across a range of (public service innovation) projects;
- Financial management skills and attention to detail - with previous experience managing a marketing budget (desirable);
- An adept and confident networker with strong influencing skills:
- Excellent project management skills;
- Experience of managing third party creative agencies to produce marketing materials;
- Experience of managing a website and generating content for social media channels;
- Strong experience and proven ability in writing for a range of audiences and purposes.
- Knowledge of the children’s social care sector (desirable);
Nesta is a global innovation foundation. We back new ideas to tackle the big challenges of our time. We use our knowledge, networks, funding and skills - working in partnership with others, including governments, businesses and charities. We are a UK charity but work all over the world, supported by a financial endowment
The kinds of big challenges we tackle include ageing; stretched public services; a fast-changing jobs market and people feeling disempowered. We focus on areas where the combination of digital technology, empowered individuals, and better use of data and evidence can have the biggest impact. In each field we bring together research, funding for practical work, convening and advocacy.
- We see - making sense of opportunities and challenges
- We spark - generating new ideas
- We shape - helping to test, grow and adapt new solutions
- We shift - changing whole systems
To apply, please send your CV and a supporting statement outlining clearly how you would succeed in the role to [email protected]
Please cite “Communications Lead” in the subject heading.
The closing date for completed applications is 30 May 2018.
Interviews will take place 7 June 2018.