Over recent years there has been a rapid growth in crowdfunding. In 2015 alone, more than 1 million people took part in crowdfunding £3.2 billion worth of loans, investments and donations in the UK. Previous studies have shown how crowdfunding could help charities, social enterprises and community groups boost volunteering, increase giving and improve their marketing and awareness raising. Yet many of these organisations are still not using crowdfunding, with crowdfunding for good causes making up less than 1% of all giving in the UK.
Our study, based on a survey of more than 400 organisations across the UK and a series of interviews with the main crowdfunding platforms, explores what some of the main barriers to the uptake of crowdfunding are and how these can be addressed.