This two-day programme was aimed at further and higher education professionals who support creative students and graduates to identify and reach their creative and professional aspirations.
Nesta's programmes and our Creative Enterprise Toolkit resources have supported hundreds of individuals, college and university professionals across the UK and internationally - many are using the methods and tools to assist their creative students and graduates to develop and launch their own creative professions.
Through this programme, Nesta shared a suite of creative enterprise methodologies; giving attendees the opportunity to try tailored approaches and develop their own structured group and one to one session frameworks.
The materials can be embedded across all creative sectors from visual arts to digital technology, offering a flexible way of engaging students in enterprise and employability skills.
Attendees were introduced to a number of Nesta's creative enterprise approaches and how they can be built and adapted to support creatives of all disciplines.
The following creative enterprise topics were covered during this unique two day programme:
- Understanding personal values and how they align to the business idea
- Considering aspirations, ambitions and motivations
- Focusing on what success will look like to the individual
- Looking at the impacts of their creative practice on the wider world
- Testing ideas to reduce risk in the long run
- Understanding the business relationships needed to develop ideas
- Mapping the steps need to achieve specific creative goals
- Communicating the features and benefits of a product or service to customers, supporters and investors
- Profiling customer types to understand how to reach different audiences
- Introduction to the importance of financial planning
- Business planning and other forms of business support
If you have any questions please contact us: [email protected]