The Nesta story
Many people come across Nesta through individual projects and programmes, including some 1.5m people who come to our website each year. But they rarely see the whole picture. So here I’ve tried to sum up why Nesta is one of the most interesting and significant organisations around right now, and why so many innovators, governments, companies and charities around the world engage with our work.
Our mission is in some ways very simple. We exist to back innovations for the common good. We balance the distortions that drive too much investment in innovation either to harmful or trivial ends. Instead, we grow new ideas that tackle the challenges our society faces and change the world for the better.
Making sense of that mission is rarely simple. Since being set up in the late 90s Nesta has interpreted its brief in many different ways. In an early phase Nesta backed promising individuals – many of whom went onto great success, from inventing new materials to reimagining theatre. It also backed promising technologies – like one of earliest driverless cars which went on to be used in Heathrow’s Terminal 5 and then in the UK’s first experiments.
But we’ve discovered that our biggest impact comes from helping new fields to emerge and backing them with a mix of research, events, advocacy, investments and grants over many years.
We did this in promoting computer science and coding for children - because too many were leaving school and university unprepared for how jobs were changing. We persuaded the government to add computer science into the curriculum, funded thousands of clubs for children to join, and worked with big companies and the BBC to make free tools and courses available online. There’s still a long way to go in ensuring compelling opportunities in schools, where teachers often lack the right digital skills. But huge progress has been made in preparing the next generation to be digital makers and not just passive users of social media.
The innovation spiral: What we do
We’re also contributing to a sea-change in how health services are run to address the needs of ageing populations with more long-term health conditions, promoting what we call ‘people powered health’ where patients are mobilised to support each other and use digital technology to manage their health and avoid unnecessary crises. Again we’ve done this through research, advocacy, funding dozens of organisations, and showing in practice how local health systems can be organised in radically different ways that improve outcomes and save money. Many of these ideas have now been absorbed into governments’ policy, and thousands of lives have been touched for the better.
We’ve also helped grow an alternative finance sector – backing ideas around peer to peer lending and crowdfunding that offer more agile alternatives to traditional bank lending for entrepreneurs with good ideas to get off the ground. Again we’ve acted partly as a funder and investor, partly as promoter, and partly analysing this new field through annual surveys which showed the sector doubling in size each year to well over £3bn by the mid 2010s. We did the same with impact investment – promoting new methods and showing how they can work in practice through our own funds; growing the field of social innovation that’s now gone mainstream all over the world; and showing how the sharing economy can be shaped to tackle social problems and create jobs.
What we care about most are outcomes – more children thriving at school, more and better jobs or more older people living longer and healthier lives. But we also promote new tools and methods that can bring ideas to life more successfully.
As a foundation we’ve experimented with creative ways of using money and are now unique in our use of grants, loans, equity, social impact bonds, crowdfunding and many combinations. We’ve worked hard to spread the practical skills needed for successful innovation: our DIY toolkit of tools for innovation has been used by over a million people and translated into a dozen languages. We’ve shown radical new ways of innovating in the arts – from virtual reality and haptic theatre to creative ways of engaging audiences, building on our earlier success with NT Live which has now streamed theatre into over 2,000 cinemas worldwide. And we’ve promoted the use of evidence – through our Alliance for Useful Evidence that advocated the creation of What Works Centres in the early 2010s and then helped set up some of the ten or so that now cover everything from education and policing to economic growth and ageing. Indeed, Nesta is now leading the development of the latest What Works Centre - for Children’s Social Care.
If these are some of the broad themes that we’re proud of, there are also literally hundreds of specific examples of great ideas that we’ve helped to grow – like GoodSam that mobilises tens of thousands of volunteer first aiders around the world to work alongside the ambulance service in emergencies, or GoodGym now in nearly 40 cities linking exercise to doing good, Oomph helping hundreds of thousands of older people and vulnerable adults stay happy and healthy in imaginative ways (such as ‘chairobics’), or Getmyfirstjob helping apprentices into work.
Many of these illustrate how our geographical focus has shifted. We’re based in the UK and much of our work is done here. But we’ve also become a more global organisation with activity in dozens of countries where we try to both share our ideas and learn from others, working with everyone from the UN and European Commission to international charities and foundations, as well as setting up our own sister organisations in other countries, including Italy.
Sometimes the sheer range of what we do can be bewildering. From fantastic events like Futurefest which brings thousands to hear from people like Brian Eno, Vivienne Westwood or Edward Snowden, and gives them a chance to interrogate, feel and even taste possible futures, to stunning data work and visualisations, and work to shine a light on great innovators, like our New Radicals series.
But alongside the breadth we also try to achieve depth and in our current strategy are focusing on five main areas where we already have a strong capacity: health, government innovation, education, arts and the creative economy and innovation policy, and within each of these we’ve set out the specific fields where we think we can achieve most.
We’re hugely proud of the role we play. We don’t bang our own drum too much because one of the advantages of having an endowment is that we don’t need to shout too loud and anyway much of our role is to promote others’ ideas and let them take the credit.
But Nesta’s is a remarkable story of seeing, sparking, shaping and shifting innovation to better meet human needs. It’s a great example of how an organisation can be flexible, agile and effective – changing shape in response to changing times in ways that are impossible for traditional funders. And it’s a great example of linking strong values to a practical sense of how change really happens.
If I had to sum up our most distinctive role it’s simply this – at our best we combine imaginative ideas about the future with the ability to show what they mean in practice now. As a mood of fatalism, nostalgia and pessimism takes hold in many countries, that more than ever may be our most vital contribution – to show people that another world really is possible. And in all of our work I hope we embody the comment made not so long ago by a poet, that we should think, work and live as though we were inhabiting “the early years of a better civilization.”