Industry experts available to mentor UK’s best creative businesses – apply now
Nesta’s Creative Business Mentor Network (CBMN) has launched a new call for high growth, ambitious creative firms looking for a mentor to help them to grow.
Over the past five years, we’ve had some incredible leaders from the advertising, TV, film, digital and games industries give their time to help provide advice and guidance to creative businesses.
Tess Alps (Chair of Thinkbox) and Danny Fleet (Founder of Hotspur & Argyle) have written about their experience and the value that a mentoring relationship can provide to both the creative business and the mentor helping it.
The mission for the CBMN is to encourage the widespread take-up of volunteer mentoring across the creative sector. To that end, we’ve been asking creative businesses for their views on mentoring a summary of which has recently been published.
What the businesses say
The survey of 180 businesses presents some interesting insights. Firstly, creative companies rate the usefulness of advice given by mentors higher than that from non-exec directors or their lawyers. Secondly, the majority of creative businesses are either working with or would like to work with a mentor in the future. This throws up a challenge though – many companies wanting to find a mentor just don’t know how to go about it – a gap which the CBMN and others can fill by helping with the matching of companies to mentors.
The research also highlights a perception that mentoring is best used for creative businesses at start-up phase, or when they are in financial trouble. At Nesta, while we believe that mentoring is good for a business at any stage, we know that there’s a shortage of mentoring in the growth phase, when established businesses that face an increase in size have a distinct set of challenges.
Get the best industry advice
So, if you are an established creative business that has an appetite to grow, please consider mentoring. The Nesta programme will provide you with six to 12 months of an exceptional creative leader to help you shape your company’s success. Mentors who have signed up to date include Charles Wace (Twofour, Boom Pictures), Tony Orsten (CEO Imaginarium Studios) and Tim Bonnet (Chairman of Creston Communications).
Here are the full application criteria. Due to the calibre of the mentors, we get a lot of interest in this programme so please do apply early and spread the word to colleagues who may benefit from this exceptional opportunity.
Photo: Mentors Charles Wace (Twofour, Boom Pictures) and Debbie Manners (Keo Films) with mentees Laura Marshall, Roy Boulter and Simone Radcliffe