How to crowdfund social change
Crowdfunding is changing social and economic climates across the UK by enabling communities, businesses, social enterprises and individuals to raise the funds they need to make their ideas a reality.
It is helping to generate more sustainable societies, pockets of online community supporters and economic growth.
At Crowdfunder we’ve worked with thousands of projects and believe in the importance of knowledge sharing. This is why we’ve created 95 Tips: Crowdfunding for Crowdfunders from Crowdfunders.
By collating and sharing crowdfunding knowledge, we are offering people the opportunity to learn and understand how alternative finance works, directly from the people, charities, communities and businesses that have already created successful crowdfunding projects.
Working with crowdfunders themselves, we’ve created a hotbed of advice, tips and planning steps for anyone looking to raise funds from the crowd.
95Tips includes information on what makes a great crowdfunding target, how to create brilliant rewards for supporters, how to make videos for promotion and how to utilise social media and marketing skills for the best support – including many other sections on the crowdfunding journey. The document can be related to all kinds of crowdfunding – from community groups and charities to sports, businesses and individuals.
Not just about the money
We’ve always said that crowdfunding is not just about the money. Watching our projects grow, there have been many more benefits beyond the fundraising. After a £60k crowdfund, Newquay Orchard grew from the seed of an idea to a working community garden – providing education and job opportunities, food security, environmental protection, and is now accepting referrals for mental health and wellbeing support from doctors’ surgeries in the local area.
The Real Junk Food Project in Brighton was already providing a great community service before it started fundraising. The £16,000 raised has enabled them to rent premises for a year to open seven nights a week instead of just the one evening it had been operating previously. Its fundraising campaign created not only a new home for its food cafe but enabled it to introduce a gift economy – with a “pay as you feel basis” – removing the need to request a minimum donation for food.
Both projects are featured in our 95 Tips download, which includes tips from others creating meaningful change in their communities and many more willing to share how they raised the funding they needed for their ideas.
We asked crowdfunders what they’d experienced from crowdfunding beyond just raising the money they’d need. Here’s what some of the projects told us:
“Our funders got more involved in our organisation and felt even more a part of what we do. The football community crowdfunding campaign reinforced the sense of ownership members feel and empowered others to help the club in other ways such as volunteering.”
F.C. United of Manchester, @WalkersRambles @FCUnitedMcr
“Our crowd gave us the validation of our idea. Our project showed the local community what can be achieved by working together, and (bigger) future projects are very likely.”
Murry Toms, Organiser, Cheltenham Town Billboard, @murrytoms
“You can embark on a crowdfunding project with the sole aim of raising funds, but the publicity and awareness that you generate creates a legacy beyond the funding, and a community-led security beyond the campaign. Crowdfunding not only raises funds, it makes an idea real, tangible and feasible in the eyes of the community, and that’s something money can’t buy.”
Sarah Bentley, Made in Hackney Community Kitchen @Made_In_Hackney
If you’d like to discover more about the change we are making at Crowdfunder and the projects we are funding visit us at www.crowdfunder.co.uk and if you have an idea you’d like to fund – hear how you can make it happen from the crowdfunders who’ve already had great successes.