Get to know the Finalists in the Food Open Data Challenge: OMYGOODNESS
Read the second in our series of three blogs which helps you find our more about the finalists chosen to win £5000 and a package of incubation support at our Food Open Data Challenge. Today's Q&A is with OMYGOODNESS - the quirky app for all the family!
What is your product?
OMYGOODNESS is a phone based game/tool providing a totally new way for families to experience their food-shopping trip, enabling them to make healthy and sustainable food choices together, whilst helping children to learn about good food. OMYGOODNESS mashes together open data and APIs via a quirky illustrated interface into a real-world shopping game targeting every kind of family.
Users input their own criteria for what good food is, so the game can easily be made specific to individual dietary requirements.
Who is on your team?
Alice is a scientist currently completing a PhD in mapping the food system. She's been involved in grassroots food projects such as the Bristol Fish Project.
Ana is a UX designer who cares about helping people know their best food choices.
Lynne is a software developer, farmer and food activist. She's been involved in radical food and farming projects, including Yorkley Court Community Farm and the Open Food Network.
Iain is an engineer and father of two. He's got a brain for technology and a desire to help his kids to actually want good food.
How did you come up with the idea, when and what was the light bulb moment?
The idea emerged after Alice and Iain took the kids shopping and noticed that quite a few kids in the supermarket were engrossed in smart phone games to keep them occupied. Alice started to cook up ideas of how a game could be more than this, perhaps engrossing children in eating more nutritious food. The game concept grew from there.
What open data are you using and how does it form an essential part of your proposition?
Open data is central to the scoring in the game. The app will use open data to source product nutritional and sustainability information. Data on nutritional information, ingredients and production methods will feed into nutritional scoring. Packaging, embodied carbon, manufacturing and transport will be explored to feed into the sustainability aspect of the scoring.
How will your project help people eat more healthily, more sustainably and/or have a more secure food chain?
Photo Credit: Mark Williams at www.markwilliamsphotography.com