Get to know the Finalists in the Food Open Data Challenge: FoodTrade
Read more about the finalists chosen to win £5000 and a package of incubation support at our Food Open Data Challenge. We are publishing a series of Q&A blogs focusing on each of the 3 finalists - today we speak to FoodTrade.
What is your product?
The new Food Information Regulations act requires companies to publish allergens and nutrition information for all their produce.
We want to turn this compliance headache into a marketing and sustainable sourcing solution - because every ingredient list is also a shopping list.
FoodTrade already provides free and open tools to map the food system and provide farm-to-fork market intelligence so this is a great extension to our service.
Who is on your team?
Therese Stowell is a renaissance woman! Creator of the command line on Windows NT, MD of a veg delivery company, supply chain consultant for the Sustainable Restaurant Association, and collaborator at the Creation Weekend. Therese is a welcome new addition to the team, where she joins Lyndsey and Ed.
Lyndsey Knight had been volunteering for Slow Food Scotland helping organise events and handle marketing and communications work before joining FoodTrade to do much the same. And boy has she! We now run regular and popular matchmaking nights, have doubled our user-base, and have a clear message.
Ed Dowding has been creating social collaboration systems for the last 12 years for the insurance industry, emergency services, and now the food system. He founded FoodTrade in January 2012.
How did you come up with the idea, when and what was the light bulb moment?
Someone introduced us to the legislation this summer saying how useful it would be for allergy sufferers. From there it was a natural extension to realise that it would have still greater impact as a supply chain service.
What open data are you using and how does it form an essential part of your proposition?
Photo Credit: Mark Williams at www.markwilliamsphotography.com