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This animation introduces collaborative consumption, the digital adaptation of old market behaviours like swapping, trading, borrowing and lending.

Digital technology is fostering trust between strangers to improve public services by making people useful to each other.

We brought together leading thinkers to discuss putting collaborative consumption into action to meet people’s needs.

Successful projects, such as The Good Gym, Southwark Circle and Camden Shares, show how technology has opened up new ways for people and organisations to share their time, skills, services and goods. 

Watch the animation