NESTA named as strategic innovation partner to Channel 4
14/03/2008
"With the UK behind on productivity and increasing pressure being put on our public services, innovation has never been so important."
NESTA has been named as one of four strategic innovation partners to Channel 4 as part of its "Next on 4" vision for the future.
The partnership will see NESTA work with Channel 4 on a range of projects in broadcast, digital media and enabling technologies to promote innovation in the UK's creative economy.
As part of the partnership NESTA will be involved as strategic adviser to the 'Digital Media Fund', a new initiative that will invest in new content and services across digital platforms. As an expert in funding innovation at the early-stages, NESTA will provide strategic advice and support to the 'Digital Media Fund'. It will help the fund to explore new business models, evaluate success and ensure knowledge from the pilot is shared across the creative economy.
Commenting on the partnership, NESTA CEO, Jonathan Kestenbaum said:
"NESTA and Channel 4 share an ambition to drive creativity and growth in the UK economy, which makes this partnership a natural fit. We look forward to working together and are confident this partnership can help drive innovation in the UK's vibrant creative economy."