Director of Brand and Marketing

Sylvia Lowe



Join Date

June 2014

What I do

Sylvia is Director of Brand and Marketing.  She works in the Comms team and heads up the Brand and Marketing Unit - with responsibility for Nesta brand guardianship and telling the Nesta story.


Sylvia combines brand marketing and innovation experience from the commercial and not for profit sectors.  Before Nesta, she was Head of UK Innovation at Comic Relief  - responsible for developing new revenue streams (including Comic Relief’s first year-round product), managing an innovation process, and keeping Comic Relief abreast of new markets and technologies.  Prior to that, she worked as an FMCG marketeer at Diageo and William Grant & Sons - in global brand management roles; and as a consultant for consumer brands with innovation and brand strategy consultancy, The Value Engineers.    

Sylvia was previously a Director in Nesta's Innovation Lab, leading Nesta's work on education and young people.

Sylvia is a graduate of Cambridge University where she studied Social and Political Sciences.

Outside of work, Sylvia sits on the PTA of her daughter's school. She plays the piano and speaks a little Serbian.

The BBC has brought together many different partners to deliver its Make it Digital season - but partnership working hasn't always sat naturally with the BBC. Could the BBC adopt now a permanent strategy for education that uses its reach and digital capabilities to help audiences from all walks of life access the best educational materials on offer from partner organisations?
Sylvia Lowe
Monday, 21 September 2015
illustration: robots against a skyscraper backdrop
A collection of some of the inspiring organisations we've supported that are finding innovative ways to apply tech to education and learning
Digital making needs to be an everyday pastime for all young people if we want to foster a generation of digital creators - as unremarkable as playing sport, listening to music, reading books or playing computer games. Seeing it on Eastenders is a good place to start.
Sylvia Lowe
Tuesday, 10 March 2015