What I do
Shain is the Founder and CEO of Sound Diplomacy.
Sound Diplomacy is the leader of the global music cities movement. He is also the co-founder of Music Cities Convention, the world’s largest event bringing together the music industry with city planners, developers, policy makers and executives. Shain has worked on the development of London’s Night Czar and as a consultant across the Mayor of London’s music policy. He has delivered a TEDx talk on the value of music to cities and spoken at the European Parliament, MIDEM, MIPIM, SXSW and in over 40 countries, from Uganda to Chile, Estonia to Canada.
Sound Diplomacy currently works in over 20 countries and counts the Mayor of London, United Nations, Lend Lease, Canadian Government and German Department of International Trade as clients. Shain holds a PhD from the University of London and was one of the top 10 Creative Entrepreneurs in Britain in the British Council's h100 list.