Is innovation a vital part of our economic future? Or is it just meaningless jargon? The British public fall into five broad categories in their attitudes towards innovation – take our quiz and find out which one you are.
We’ve done a nationwide survey with ComRes to find out what people’s attitudes to innovation are. The results have been eye-opening. Despite the wide variety of people living in Britain today, the survey revealed that many people share similar views on innovation.
What we found was that the British public fell into five broad groups in how they viewed innovation, based on factors like their appetite for risk, creativity, and long-term planning.
We’ve turned the survey into a quick and easy online test so you can see which category you fall into.
This quiz uses a small selection of questions from the research on which it is based. The detailed analysis of segment definitions is contained in our Innovation Population report.