After entrepreneurs develop an opportunity, and use up their own resources, they often turn to business angel investors for early investment to keep the venture growing.
At this point in the development of new ventures the risk of failure is significant; many aspects of the business including customer relationships, pricing strategy, talent, and other key factors are quite unclear.
Yet there are a growing number of investors known as 'business angels' willing to invest at this point.
Robert E Wiltbank
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