This report draws together some key ideas covered during the Hot Topics event Social at scale: The challenge of digital media for the 2012 Games.
- When creating a social media plan for an event the size of the 2012 Olympics, there is a limit to how much innovation you can have. The need to use things that will reach people at scale can rule out the most novel ideas, or those only known to early adopters.
- Challenges include making sure the use of social media creates interactive experiences, and finding a way to aggregate many people’s views to understand sentiment on a larger scale.
- By really putting people first – not the games, not the athletes, not the brands, but the users – you can create remarkable shared experiences.
Hot Topics is a series of Nesta events focused on the new ideas and technologies that will change business and society in the next few years.
Our ninth Hot Topics event looked at the challenge of using social technologies at scale, and explored how the Olympic partners are working alongside a new set of 'content creators' to capture the London 2012 story.
The report draws together some of the key ideas covered on the day, with further examples, links and videos available on the event resources page.