Creating growth

An analysis of what is required to ensure that the UK continues to produce world-class creative businesses.

An analysis of what is required to ensure that the UK continues to produce world-class creative businesses.

Key findings:

  • The UK's creative industries are facing increasing international competition.
  • Businesses need to re-think their priorities. The purpose of creative business is to harness and exploit creativity in a commercial context. 
  • Creative businesses in the UK need a greater awareness of business strategy skills and related core skills such as financial planning.

The UK's creative industries - from advertising agencies to video games developers - are a significant source of innovation for the UK economy, and have generated millions of pounds in revenue and thousands of new jobs.

This report analyses the current challenges facing these industries, and provides insights for future planning.

Author:
Nesta