This report argues for a nationwide strategy to put entrepreneurship at the heart of education for the creative industries.

Key findings:

• Stronger entrepreneurship education is needed to equip graduates with the skills to create commercial opportunities for themselves - and to contribute to the growth of larger, more sustainable businesses.
• Many institutions make heady claims regarding the practical, industry-relevant education they provide, but very little evaluation data is available to test the validity of these claims.

This is the first large-scale study of its kind within higher education for the creative industries for more than 70 years and has been conducted in partnership with the Higher Education Academy.

With enterprise education a priority in the UK generally, it's time to introduce a nationwide strategy which puts entrepreneurship at the heart of education for the creative industries.

The ambition is to ensure that those entering the creative industries do so with the skills to sustain and grow their businesses - resulting in fewer business failures and more large businesses able to make a bigger contribution to the UK economy.

Author:
Nesta and The Higher Education Academy Art Design Media Subject Centre