We need disruptive forms of innovation - cheaper, easier-to-use alternatives to existing products or services often produced by non-traditional players that target previously ignored customers.
Alongside new technologies, this means recognising the importance of wider forms of innovation, such as innovation in organisational forms and business models.
This report tells the stories of eight "Disrupters".
Published
July 2007
Author
Rebecca Willis, Molly Webb and James Wilsdon
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