Download the Soft Innovation report (PDF 842Kb)Current policy, the report argues, distorts the economy by supporting innovation of a technological and functional nature, and neglecting innovation of a 'soft' kind.
In the creative industries, Professor Stoneman points to estimates suggesting very high and increasing rates of soft innovation: for example, about one-half of the titles in the UK Top 40 album chart change each month. And the bestselling video games now spend on average less than three weeks at the No. 1 position.
Published
July 2009
Author
Professor Paul Stoneman (Warwick University) and Hasan Bakhshi (Research Director at NESTA)
Working Paper
An introduction to the definition and measurement of soft innovation by Paul Stoneman (PDF 220Kb)
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