Social at scale - the challenge of digital media for the 2012 Games

Download the Social at Scale report (PDF 0.32MB)

Hot Topics is a series of NESTA events focused on the new ideas and technologies that will change business and society in the next few years.  Our ninth Hot Topics event looked at the challenge of using social technologies at scale, and explored how the Olympic partners are working alongside a new set of 'content creators' to capture the London 2012 story.

The report draws together some of the key ideas covered on the day, with further examples, links and videos available on the event resources page.

Published:
December 2011