This research sets out an argument that behavioural biases and habits can make it difficult for small and medium-sized firms to adopt innovation processes that are necessary to become more competitive.
Nudging Innovation suggests that innovation services provided by creative businesses can help address habitual behavioural failures to improve the innovation performance of firms in the wider economy.
The theory suggests a number of hypotheses that will be tested by NESTA's proposed creative credits pilot. More generally it suggests that credits or vouchers can be used on a one?off basis to 'nudge' firms towards increased use of innovation services.
Published
April 2009
Author
Dr Jason Potts and Kate Morrison
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