In most industries, including the creative sector, innovation is key to gaining competitive advantage and enhancing growth prospects in difficult times. But for cultural institutions, the meaning of concepts such as competitive advantage, product development, business models and so on which are so familiar in the business world need a fresh interpretation.
This research aims to develop an economic analysis of innovation that is applicable to a range of cultural institutions and draws heavily on experimental case studies with two of the UK's premier national cultural institutions, the National Theatre and the Tate.
Hasan Bakhshi and David Throsby
View the final report - Culture of Innovation
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