Working paper on Demand and Innovation: how customer preferences shape the innovation process.
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Download the Demand and Innovation working paper (PDF 0.78Mb)This working paper presents key findings from research by the Work Foundation for NESTA. The research reveals how consumer demand is influencing innovation within organisations.
It shows that organisations are missing out on opportunities to involve users early in the innovation process, and thus valuable insights which could maximise their competitive advantage.
Published
March 2010
Author
Work Foundation
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