Project theme: Mobile and location-based services
Technology partner: Kotikan
ArtHunter is a free multi-platform mobile app that will drive people to see more art in Scotland. Each month a themed set of must-see artworks is published through the app.
Visitors ‘collect’ ten pieces of artwork by visiting the gallery, entering a four digit code displayed alongside into their smartphone or tablet to then unlock extra content – (super high resolution images, video, hidden details etc) and earn badges based on how many and which works they see. Using this simple game device to hook people and get them excited about seeing new things, visitors are encouraged to share their visits through social media.
As well the technical learning gained through the partnership, the aim is to convert casual audiences to engaged repeat gallery visitors. The simplicity of ArtHunter will encourage people to see artworks they otherwise might not, bringing people into the galleries more often, particularly local visitors, and inviting crossover between venues and audiences.
With almost 2,500 downloads (as of September 2013), ArtHunter has changed the way that audiences experience art in the National Galleries of Scotland. Before the advent of the app, only limited use of mobile phones and devices was allowed in the galleries - corporate policies are now revised.
Visitor behaviour has changed too. This is a very different way to experience the art in its physical setting. For example a recent user of the app said it empowered them to:
“… whizz past whole collections without feeling guilty about it, as the aim of the exercise justifies skipping lots. A good thing, I think…"
ArtHunter now includes works in partner galleries across Scotland. You can now hunt for artworks in Glasgow, Stirling, Orkney, Mauchline and Hawick as well as the three NGS sites in Edinburgh.
The National Galleries of Scotland (NGS) cares for, develops, researches and displays the national collection of Scottish and international art and, with a lively and innovative programme of activities, exhibitions, education and publications, aims to engage, inform and inspire the broadest possible public. NGS comprises three galleries in Edinburgh (Scottish National Gallery, Scottish National Portrait Gallery, The Scottish National Gallery of Modern Art) and two partner galleries.( Paxton House and Duff House)