Womenswear calendar opportunities

This calendar has emerged as high-end designer fashion has followed the high street in acknowledging that the idea of people renewing their entire wardrobes between seasons is outdated. Much of the high street relies on more than eight drops of new merchandise a year.

Larger high-end brands produce at least four collections each year. High-end fashion designers therefore have an opportunity to increase their sales as a result of the continuous loop of the fashion calendar. We have prepared this Toolkit to give you advice and guidance on making the most of this opportunity.

Download the Calendar Opportunites sheet (PDF 242kb)