However great your product or service is, it’s of little benefit to anyone unless they know about it. Not every business owner is great at selling but it’s a skill you’ll need to acquire and perfect if your business is to thrive, even if that means brining in somebody who is better at it than you. We asked some of the CEOs from NESTA’s portfolio companies to talk about their experiences of mastering sales and marketing. Here, they offer their tips and discuss which methods work best for them.
"You can't start selling early enough. You should almost start selling before you have a product ready because it usually takes longer than you expect to acquire customers."
"One of our commercial routes for exploiting our technology is through an intermediary that's a major established player in the industry. Look for the right aggregator, one that's a great point of access to a market - and then develop the relationship."
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Nesta Operating Company, a company limited by guarantee registered in England and Wales with company number 7706036 and charity number 1144091. Registered as a charity in Scotland number SC042833.
