See the Difference

See the Difference is an online platform that enables innovation in giving by working with creative companies, charities and individuals to create brand new apps, events, brands and social experiences that make giving to UK charities fun, engaging and rewarding for 16-45 givers.

Website:  www.seethedifference.org

See the difference has conducted a two year live web experiment investigating the behavioural psychology of online giving. The key learnings from the research are that there needs to be more transparency in giving, more engaging reasons to give and giving needs to occur in more places that are relevant to the potential donor.

Based on these learnings, See the Difference will now run a year-long program to test 10 ideas that make giving more rewarding. Some examples currently being tested are: an anti-chugger app developed by the 8bit community, a transparent giving blog (know where your money goes), a celebrity giving club and a national micro music festival for schools (www.cowstock.org).

All of these are 'powered by see the difference' technology. This technology runs on an open platform which encourages people to code, develop and innovate. It also makes it easier to integrate social media into each project and to reward the process of giving for example, by offering recognition for giving amongst peers.

The Award: See The Difference has been awarded £50,000 to cover technical development costs of making the platform more open and to continue with the series of 10 'giving experiments' over 12 months.

Contact

Dominic Vallely, Founder: dominicv@seethedifference.org