Lewis Wiltshire

Lewis Wiltshire is Editor of the BBC Sport website and social media lead for BBC Sport. He's responsible for planning and delivering coverage of the 2012 Olympics across all of BBC Sport's digital channels.

In this interview Lewis details how the BBC's attitude towards social media has evolved and sums up the developments in its digital strategy over the past decade. He also talks about the organisation's plans to bring the games to the whole of the UK by offering every single Olympic event available to view on-demand and allowing audiences to interact through a range of digital and social media platforms.