Ecomodo.com is an online community marketplace that enables anyone to efficiently and confidently lend out their idle resources like goods (drills), skills (gardening)and spaces (a spare bedroom) directly to others for free, for a small fee or for charity.
Website: www.ecomodo.com
Lenders can control who borrows their items through the creation of lending circles. This creates a sense of confidence and trust in the online community. Lenders can also opt to insure their everyday goods for the duration of the lend and choose to have a deposit taken that is held until both parties have given feedback at the end of the lend.
Since launch, Ecomodo has been steadily growing its UK membership and already enabled people to borrow and lend all sorts of items including lawnmowers, iPads, drills, tents, baby bouncers, travel cots, kayaks, ladders and digital projectors.
Members have also created over 150 lending circles around neighbourhoods, and within organisations such as businesses, councils, associations and clubs.
So far, 60 good causes have registered to fundraise through Ecomodo including some larger charities (The Princes Trust, Friends of the Earth and Scope) as well as school PTAs and community amenity groups.
Ecomodo is free to join, available across the UK and is focused on encouraging a shift in behaviour away from inefficient individual consumption to more sharing, collaborative forms of consumption.
The Award: Ecomodo has been awarded £50,000 to increase website growth and user engagement. The plan is to do this by developing the user service experience, build new ways to connect to and use Ecomodo (mobile, APIs) and to develop new initiatives like staff sharing schemes and libraries.
Find out more about the £10m fund supporting ideas with potential to deliver a significant increase in the giving and exchange of time, assets, skills, resources and money
![IIG vimeo channel [original] IIG vimeo channel [original]](http://admin.nesta.org.uk/library/images/IIG-vimeo-channel.jpg)
Check out the Vimeo channel featuring pitches from the 62 shortlisted Innovation in Giving Fund applications
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