Semi Finalist 19: LastMinuteSottoCasa
Field: Agriculture and food supply
Summary of the idea:
They offer an original, effective tool to avoid waste of unsold fresh food and, at the same time, a powerful paradigm able to create economic and social value by the development of a true social relationship between retailers and consumers in city's districts.
Through Last Minute Sotto Casa the shop owner which has a surplus of food that might be thrown in the bin in an hour, two hours’ time, or in a couple of days, sends a simple text message through our system, telling which products he/she is offering at highly discounted price. The message is delivered to citizens living close to that shop who can select, when registering, which categories of food to track and, for each of them, at which distance from home. These users will probably decide, on the fly, to move to the shop to buy that discounted, fresh product that – most likely – 5 minutes before they were surely not even planning to buy!
WIN, WIN, WIN! The shop owner wins, as he/she gets more money at the end of the day and sees new clients stepping into his shop; clients win, as they save money in their pockets and our planet wins, since tons of food will not be thrown in the recycle bin! After few months from project’s start date, more than 30.000 users did register and, just in our hometown, every single month we are saving from bins more than 1 Ton of food. 15 tons all across Italy!