Incremental innovation
Incremental innovation
Builds on what is already there, modifying existing functions and practices. Herbig (1994) distinguishes three types of innovations within the incremental innovation process: (1) continuous innovation, the introduction of a modified product (for example, product line extensions), (2) modified innovation, a slightly more disruptive innovation (for example the introduction of a technology that performs the same basic functions, e.g. an electric pencil sharpener), and (3) continuous innovation, improvements in the way existing products are being produced (for example, the Total Quality Management - TQM).
References
Herbig, Paul A. (1994), "The innovation matrix: Culture and structure prerequisites to innovation", Westport, CT. Quorum Books.
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