The internet economy is growing, and so is the amount of data that it generates. Are UK businesses making the most of this data to innovate and grow? Or are they missing out on the opportunities of online data?
A business survey by Nesta shows how a small but significant group of UK companies - the datavores - are making sophisticated use of data to drive business decisions.
This paper illustrates both the opportunities and challenges that online data presents for UK businesses.
Hasan Bakhshi and Juan Mateos-Garcia