Innovation in the UK

Image of stats on ageing

Five Hours a Day

Arrow icon green [original]

Download Five Hours a Day (PDF 3.21 MB)

With life expectancies increasing by five hours a day and Baby Boomers entering their later years, our assumptions about ageing and who is 'old' are fundamentally challenged. Moving beyond chronology as a way of understanding age will be a key shift as we move to an older society. And we need to innovate to enable us to adapt to an ageing population, including recreating our social institutions and creating ways for people to help one another to harness the opportunities of an ageing society and enable all of us to age better.

This report sets out Nesta's thoughts on the impact of ageing on society and what that means in terms of innovation. It makes the case for a systematic look at how we live in the context of changing demographics, with a priority on the issues which have most impact on older people's lives.

Arrow icon green [original]View the generation timeline

5 hours a day timeline [original]

View a larger version

Arrow icon peach [original]View the report

"Our assumptions about ageing and what it means to be 'old' are being fundamentally challenged."

RArrow icon green [original]ead the blog by Halima Khan

A new Californian gold rush blog

Arrow icon green [original]Read Halima Khan's blog about the Encore.org conference, a meeting of hundreds of Baby Boomers all committed to achieving social change in the second half of their lives.

At least a quarter of babies born in 2012 will live to see their 100th birthday
66% of us would like want to die at home, but less than 20% do

UK 65+ population: 10m in 2010, 15.5m in 2030, 19m in 2050

It's estimated that spending power of silver economy will grow from £79bn currently to £127bn by 2030

Add your comment

In order to post a comment you need to
be registered and signed in.