Datavores

Our research has shown that a small but significant group of UK companies – the Datavores - are making sophisticated use of data to drive business decisions.

But as the internet economy - and the amount of data it generates - grows, are the majority of UK companies missing out on the opportunities of online data?

Businesses have a massive opportunity to harness the power of Online Analytics to improve their product development, pricing, marketing and, ultimately, their profitability. This may require changes in business culture but failing to do this risks being left behind by the datavores, who are deepening their investments and making them pay off.

Take a look at the stats in the infographic below