We are opening a grant funding call for hyperlocal publishers to explore how a more strategic use of website and social media analytics might help them define and measure their success online, to improve their service, audience engagement and reach, and in turn their sustainability and legacy within their local community.
We define hyperlocal media as: online news or content services pertaining to a town, village, single postcode or other small, geographically defined community in the UK that create public value
Our 2013 report Destination Local: Our Lessons To Date showed that “not all hyperlocal media providers routinely gather and analyse their audiences”.
This project takes the view that, among hyperlocal media publishers, audience and content analysis – including raising awareness and improving publishers’ skills in this area, which will encourage and empower them to improve their services - is crucial to their ability to run a sustainable service and for them to attract and keep audiences engaged. To do this, hyperlocal publishers need to think more about audience needs, motivations and behaviours and less about pushing content at audiences in a broadcast model. It is envisaged that Nesta will provide funding for up to 10 projects, up to £6,500 each.
Who is this for?
We’re proposing to run a trial with up to 10 hyperlocal media publishers from across the UK who currently:
a) do not use any website analytics
b) have a basic website analytics tool, such as Google Analytics, installed but do not use it to its potential
c) do not make effective use of social media analytics
How to apply
Download the funding call document for full information including eligibility criteria, and the Word application form, which you can find to the right of this page. And ensure you have read and understood the terms and conditions of the call.
Deadline: Completed applications must be submitted to [email protected] by 5pm, Monday 10 August.
Short-listed proposals will be notified by email no later than Monday 17 August.