Definitions

The following are the definitions we're using for the Digital Research and Development Fund for Arts and Culture in Scotland.

The following are the definitions we're using for Digital Research and Development Fund for Arts and Culture in Scotland.

Arts and cultural organisations

This encompasses an arts or cultural organisation based in Scotland which is either predominantly publically funded and/or is a registered charity, including performing and visual arts organisations, cultural institutions, arts and cultural archives, literary organisations, museums, libraries, galleries, theatres and cinemas.

Audience engagement

'Audience reach and engagement' can be interpreted in three ways:

• Audience broadening: capturing a larger share of the population segment known to be traditional participants but who currently do not participate.
• Audience deepening: intensifying current participants' level of involvement measured, for example, by the number of attendances per individual per year, or by the degree of audience (active or passive) engagement.
• Audience diversifying: attracting new audience groups who would not otherwise participate* 

Business model

A business model is the mechanism by which a business intends to manage its costs and generate its outcomes - in the case of for-profits, the outcomes are primarily revenues earned, and in the case of non-profits, the outcome is primarily the public good created.**

*See NESTA's report Culture of Innovation for a detailed analysis of reach and engagement in the arts and cultural sector.

**See Thriving in the knowledge age: new business models for museums and other cultural institutions by Falk and Sheppard; Rowman Altamira, 2006