Investing for the good of society

This report presents compelling evidence which shows that wealthy individuals can be motivated to try social investments.

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This report presents compelling evidence which shows that many of the more affluent wealthy individuals (over £100k of investment assets) can be motivated to try social investments.

A combination of research approaches reaches the conclusion that the primary motivator for this group is 'social/ethical values'. They are motivated by a desire for wealth to achieve a social good as well as have the potential to produce a return.

The potential for a lower return or for the need for social enterprises to work with government are not a barrier to involvement. The overwhelming motivation for becoming a social investor is that, as with other parts of their lives, their wealth should have a positive impact on society.

Published
April 2011

Author
Antony Elliott