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Disruptive innovation
Disruptive innovation
Disruptive innovations are typically cheaper, easier-to-use versions of, or alternatives to, existing products or services that target 'low-end' or new (previously ignored) customers. They upset, supersede and transform established business models and user expectations, and often come from non-traditional players.
References
Koberga Christine S., "Fresh look at incremental and radical innovation in the entrepreneurial firm", Prepared for the USASBE/SBIDA 2001 National Conference in Orlando, Florida.
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