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Creativity
Creativity
The capacity for imagination and originality of thought in the generation and expression of ideas. Creativity does not simply reside in the arts or media industries: it is a central input into all sectors where design form the basis of competitive advantage in local and global economic markets.
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© 2008 NESTA
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Comments on this article
Added: 07/04/2008 2:48pm
Albert West
The capacity for imagination and originality of thought resides in 'The Brain', and can be applied to anything.