Public Services Lab Blog

Re-framing the way we view an ageing society

21.07.2009

Chris Sherwood sums up the discussion and debate on the role of older citizens in society, from our Ageing Society seminar at Civil Service Live.

We were pleased to be joined by approximately 30 civil servants for our recent seminar on Innovation for an Ageing Society at Civil Service Live.

The presentation and discussion focused on the central role for older citizens in unearthing the solutions to re-frame the way we view an ageing society - from a problem to an opportunity.  The discussion looked at the challenges of engaging a cohort of citizens, who are unmotivated and in some cases hostile to the issue of an ageing society, in finding the solutions.   

The seminar introduced the work of the Lab's Age Unlimited programme, which targets people in their fifties and sixties to find new ways to extend employment, to facilitate the move into other roles and interests in order to improve well-being and to prepare for the many transitions associated with an extended old age.  The programme will also build understanding of how to involve prospective users of new services in the development of these innovations. 

Feedback from participants included:

• "We need more innovative thinking about older people and what they have to offer society - see them as a resource and not a burden."
• "Shifted my thinking from the "problem" view of ageing to the opportunities.
• "Our ageing population has to be one of the greatest challenges we face."
• "Emphasis on behaviour and expectations helpful and interesting approach. Practical ideas for preparing for extended old age. Interested in role of employer/work for those nearing retirement and breaking down 'age phobia'."
• "I am almost 59 and approaching retirement. I want it to be the start of new things so am keen to find out what I could benefit from and spread the word. And how I can help anywhere once I retire."