Geoff Mulgan - 25.01.2012
We've been working over the last few months on a new programme to support effective uses of digital technology in schools. It's partly an offshoot of the Next Gen. work on games and IT, but also a response to the evidence that many new opportunities are opening up thanks to the ubiquity of technologies like smart phones.
Michael Gove announced the programme in his recent speech - and gave fulsome backing to the recommendations made by Ian Livingstone and Alex Hope. A few months ago we feared that government hadn't got it. Now there seems to be a 180 degree switch which is very encouraging. Watch this space for lots more on what we hope to do in schools and how. We hope to launch the programme in the spring.
Useful evidence
We had a visit this month from the team running Family Nurse Partnerships, a great programme supporting young families that's expanding fast across the country. FNP is also one of the stars of a great book I read over the Christmas break. Redirect, by Tim Wilson, is billed on the back cover as the most important psychology book ever written. I can't comment on whether that's true (presumably you'd have to have read all the others to know), but it is a brilliant account of quite a simple idea: the importance of narrative in helping people live happy and successful lives.
It includes the best written accounts I've come across of many social programmes that appeared sensible and well-designed, and went on to be scaled up in the US, on topics ranging from teenage pregnancy to crime reduction, and drugs to diversity. Sadly, as Wilson points out, when they ended up being rigorously assessed using randomised trials they turned out either to have no effect or negative effects.
The programmes which emerged as stars often helped people change their perception of themselves - their own narrative. And quite a few involved volunteering - doing good made people feel better about themselves, which in turn helped them to live more constructive lives. The book doesn't look like a book about evidence, but it's one of the best, and I hope will be widely read by the 200+ organisations now signed up for the Alliance for Useful Evidence.
Jazz plus
A welcome tonic before Christmas was seeing a jazz giant, the saxophonist Gilad Atzmon - a middle-aged Israeli with an engaging mix of acerbic political commentary, risqué jokes and the musical ability of an angel who's been plugged into the mains. He can jump from standards to Arabic melodies, a snatch of jingle bells to something like mid-period Coltrane. The first time I saw him I almost gave up learning the clarinet - I knew I would never come close. He still performs several times a week at small venues across the world. We know that there is only a faint correlation between talent and audience but it's still odd in a great city like London to see an obvious genius performing to only a few dozen people.
Always on or sometimes off
The Christmas period reminded me of one of the intriguing questions of this decade: will we want to live in an 'always-on' world? Only a few years ago it was a mark of status to carry around a BlackBerry. The most powerful people were always connected - so important that they couldn't afford to go offline. Now a few years later things look very different. The richest and most powerful people take pride in being able to go offline for long periods of time - to island retreats and remote jungles. Movements are growing up for Digital Sabbaths and other ways of turning off the incessant chatter of the web. Theorists of creativity and networks are reminding us that imagination depends on being cut off - too much interaction can lead to a bland uniformity, whereas silence and reflection can be the preconditions for genuine creativity.
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wecreate
01 Feb 12, 12:10pm (1 years ago)
The joy of stories (and cultures)
Geoff - interesting trend on Switched On vs Switched Off. in an interesting footnote to the power of ethnographic research in innovation, fully 7 years ago we ran a large study on mobility and the mobile consumer (various people such a Cadburys, Orange etc where involved). We saw even then that people were annoyed by the 'modern ball and chain' of the crackberry. Rather than forecast the future from data or pluck it out of thin air (or trend spotters), real human beings at the edges of culture can provide those who are willing to look and listen openly a real view on the future. The narrative of people as it is lived can give us innovators the raw materials of insight to develop disruptive innovations 7 or more years before it is on trend. And most radical innovations need that long to sell in, design and implement at scale.
Meanwhile your thoughts about narrative power in social change are prescient. However as someone who has worked for 7 years as a social innovator to develop scaleable tools for empowerment (and thus heavily harness narrative reframing and sense-making skills) I only wish government and foundations would be as excited by such work as they are the promise of sexy sounding impact measures that show great reductions in symptoms (e.g. binge drinking and violence in town centres) and look great on paper. rather than the slow redirection of collective psychologies away from booze, addiction and depression that comes about when people change the story of who they are, where they came from and what they need to thrive
as salman says: "Those who do not have power over their story — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change -truly are powerless, because they cannot think new thoughts.”
My org has also developed a story-telling tool for social innovators and change-makers if you are interested. Uses hollywood script writing best practice as well as insights from mythology to help tell stories of current and future impact