Who’s crowdfunding? Help us understand crowdfunding in the UK
Nesta and Cambridge University are launching the largest study ever of crowdfunding and other forms of alternative finance in the UK.
One of the areas we are particularly interested in is reward-based crowdfunding like Kickstarter, Indiegogo and Crowdfunder. If you have used reward-based crowdfunding to back or fundraise for a project, please take our crowdfunding survey (it only takes 5 minutes). Entering gives you the opportunity to win an iPad and your responses will help generate new knowledge about this exciting new way of funding and supporting people with great ideas. We will also send you a free digital copy of the report once it is published.
Complete the survey to be in with a chance of winning an iPad!
Why should I participate?
It is time to get real about crowdfunding. For the last couple of years rarely a day has gone by without the story of an inspiring project funded by the crowds, from the Elite Dangerous space game to a book containing cityscapes from all 69 cities of the UK.
However, while the market is racing ahead, growing in both the total amount of money invested, lent and spent as well in the number of different platforms in operation, research is lagging behind. We actually know very little about crowdfunding and the people who are using it to get funds or back projects.
Why do they do it? How is working with the crowd different than going to banks, grantfunders or private investors? Is crowdfunding enabling more women to be entrepreneurs?
We have lots of anecdotal stories from fundraisers and backers of projects, and some data from platforms that begins answering some of the questions raised above, but none of them look at crowdfunding as a whole in the UK to try and systematically begin understanding trends and behaviours in the industry.
To address this, in partnership with Cambridge University, we are launching the largest ever study of crowdfunding in the UK.
Alongside surveying crowdfunding users, we are also gathering data on the total size of the crowdfunding market in the UK in 2014 and launching a national poll to understand public perception of crowdfunding amongst those who’ve never used this alternative finance model to invest, donate, save, lend or pre-purchase a product.
Our hope is that through this research we will be able to develop a richer understanding of crowdfunding as a model for alternative finance, and gather insights from entrepreneurs, policy makers and politicians on how to make to the most of crowdfunding potential in getting great projects off the ground and supporting economic growth.
Want to get involved? Take the survey now.