Date: 08.04.2010
Location: London
This conference was designed to help companies navigate the Corporate Open Innovation process.
The interactive day featured Open Innovation experts, experienced practitioners and NESTA case studies of open innovation from corporates including, Procter and Gamble, Virgin, Oracle, Orange and McLaren.
Speakers included Helmut Traitler, VP Innovation Partnerships, Nestle and Steve Shapiro, VP of InnoCentive.
The event was targeted at senior decision makers from FTSE500 companies and other similar large organisation with a specific interest and/or responsibility for open innovation or open business models.
Download the Open Innovation report (PDF).
Watch the event videos.
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NICKWHITE
13 Apr 10, 11:29am (4 months ago)
Open for Business - But what about innovation?
I have watched the videos and read the report. An interesting and thought provoking event. I was interested to see the observations on IP in open innovation, which tended to focus on the negative aspects mainly with larger corporations and their behavior in mind. IP and its effective management is central to ALL open innovation models and relationships. A lot of education is needed to ensure that IP is addressed appropriately in any relationship open or not. It’s a difficult issue but not a barrier per see. I don’t agree that an IP system that is “too strong” is counter-productive. The contrary is true. We need a strong IP system to ensure that the SMEs engage. What is a barrier to open innovation is not the strength of the IP system but wrongheaded attitudes towards IP that do not engender trust in the open innovation model. As an example many SMEs are reticent to engage in open innovation as many believe their IP position in terms of realizing fair value for their contribution is not given the right weight in teh equation. Making the IP system weaker does not help them to realize fair value and engage; it has the opposite effect. Many SMEs go “naked” into open innovation, with the usual outcomes. I enjoyed the session that Stefan chaired. I was struck by the question from the audience about the difference between the US and the UK and Steve’s observation. Paraphrased, the US doesn’t talk about open innovation as such they just do it whereas in the UK we have lots of people with the job title “Open Innovation Manager”. That struck a chord with me and my experience. NESTA are doing a great job in trying to develop the right thinking in the UK in this area but I feel that a key issue is overlooked and not addressed. Before you can run you have to be able to walk. What was not addressed in the conference is the sad fact that many UK companies simply do not do any innovation at all so what is there to be open about? The open innovation movement needs to address that conundrum in my view if we are to see open innovation having a major impact within the UK anytime soon.