We're teaming up with Orange on a corporate open innovation project to foster innovation in services.
The project is based on the underlying concept of 'shared risk and shared reward' and aims to demonstrate how corporates can work with partners outside of their organisations on a mutually beneficial basis.
Orange Service Call + Reward (OSCR) will embrace a range of different business models, including licensing, joint ventures and other forms of partnership.
OSCR builds on NESTA's experience of working with British Design Innovation on the Procter & Gamble Open Innovation Challenge, a project that explored open innovation dynamics where hard intellectual property in the form of patents was at issue.