The Collaborative Insight Platform, a new project between NESTA and Sense Worldwide, aims to show how consumer brands can work together on research-driven collaborations.
The project is making lifestyle research data available to a number of brands with similar interests, and encouraging them to use it to co-create new product ideas and joint ventures.
Sense Worldwide is hosting a series of workshops with consumers and category experts to begin using the research to share brand, product and service ideas.
The outputs from each workshop will be written up and made available online. The workshop participants will be able to comment and post their own content, building on the ideas formed at each event.
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