Creative Credits helped small businesses in Manchester develop new ideas by teaming up with creative firms.
NESTA's Creative Credits programme aimed to test the idea that creative firms can have a significant and radical impact on small business.
Each Creative Credit represented £4,000 of support from a local creative business in return for at least £1,000 of investment from any small Manchester-based business.
NESTA's research has found that UK businesses that invest twice as much in creative services as the average firm are 25 per cent more likely to introduce product innovations. However many small businesses are unaware of these benefits or do not have the capital available to experiment.