Creative and cultural organisations bring fresh approaches to responding to challenges. Is there something unique to creative and cultural organisations that other sectors can learn from?
One of the most successful sectors of the British economy is the creative and cultural sector. It is growing more rapidly than the rest of the economy and is a global leader within its field. At the same time, creativity has become increasingly important to other sectors as well.
The cultural and creative sector provides compelling illustrations of how to respond to today's challenges.
The companies within these sectors have developed strategies, attitudes and processes to do the following:
NESTA partnered with Demos, Arts & Business and the Cultural Leadership Programme to identify themes of 'common currency' across businesses.
In 2009 we interviewed the leaders from a range of cultural and creative organisations, here's what we found out.
The Young Vic Theatre - David Lan, Artistic Director
Royal Shakespeare Company - Vikki Heywood, Executive Director
The Akram Khan Company - Farooq Chaudhry, Producer
Tate Media - Will Gompertz, Director
Zero Zero - Indy Johar, Co-founder